With 35 years of experience, the IMS Tour provides brands with the most powerful method of engaging buyers -
face-to-face interaction with powersports enthusiasts that are ready to purchase.
IMS attract powersports enthusiasts, emerging new riders, and the highly desirable under 35 year old audience. IMS attendees are affluent and ready to purchase, engaged with the sport and lifestyle, and influenced by the brands they meet. The top two reasons that hundreds of thousands of consumers attend the shows are to see new 2, 3 and 4-wheel vehicles and to evaluate and purchase aftermarket parts, accessories and gear.
Expand Your Brand Exposure
The Progressive® International Motorcycle Shows® is dedicated to providing exhibitors with a platform to market their brand and reach new audiences nationwide. Through a seven-month national and regional advertising campaign and with nearly 200 media outlets attending the shows, IMS gives exhibitors exposure beyond the show floor to maximize their investment.
"We were very excited to be a part of the IMS show series again for the 2015/2016 season and it did not disappoint. This show continues to be a solid part of our marketing and sales strategy. We love being able to connect with so many retail consumers and dealers at each show and look forward to many more."
“The International Motorcycle Shows are a key tool in our marketing arsenal. The ability to bring premier brands like Tour Master, and Cortech to a highly engaged show-going enthusiast is a powerful weapon. These shows are a key part of our annual sales and marketing efforts.”
“We use the IMS platform to not only showcase new product but to also show the local motorcycle community that we are involved with growing our industry beyond our brick and mortar walls! If you are a local dealer looking to break out of the mold... do the IMS Shows! You can't beat what this show can do for your business; networking, product displays, staffing, accessories, classes, ideas, and so much more!”
“The shows give us the ability to get feedback on our products from the people that use them every day, provide in-person product knowledge, and customer service. Our customers are our number one priority. IMS is a tremendous value and an excellent platform.”
“My company has been a vendor for the International Motorcycle Shows for the last 4 years. We started with a small 10x10 setup doing one show our first year and have expanded to the whole circuit this past year.”