The 2021 Progressive IMS Outdoors Tour Adds a Tenth Stop in Texas

January 13, 2021

SANTA MONICA, CA – The organizers of Progressive IMS Outdoors – the nation’s leading motorcycle tour, which is set to transition to new outdoor locations and provide a festival-like experience in 2021 – today announced the addition of Fort Worth, Texas to the list of markets it will reach during the upcoming tour. Slated for October 1-3, Texas will be the seventh of 10 total stops along the inaugural outdoor version of the historic tour, a decision that has been made alongside the industry’s leading OEMs and key partners.

The transition to new outdoor venues, especially with the recent addition of Texas, offers enthusiasts and prospective riders the opportunity to engage with products across varying terrains, topographies, and weather, as attendees will find each venue offers hands-on, demo-oriented experiences unique to its surroundings. The outdoor arenas also support the motorcycle community’s renewed interest in market adjacencies as the nationwide tour will feature added engagement with on- and off-road products spanning two and four wheels, electric bicycles, and more.

"We are delighted to reach the expansive state of Texas, bringing Progressive IMS Outdoors to an additional market for its inaugural year,” said Tracy Harris, SVP of IMS. “We have deep roots in this region, having stopped in the Dallas market for nearly 30 years, and look forward to producing a new experience for our former attendees in the area as well as opening up our community to a wider range of eager enthusiasts. While many of the traditional aspects of our previous IMS shows still hold foundational to the new IMS Outdoors  format, we are so excited to incorporate a number of fresh and exciting activities from various demo opportunities to camping, electric mobility, RVing, and so much more, making our tour truly more experiential than ever.”

The 2021 tour will mark the eleventh year in a row of continued support from Progressive as title sponsor. Harris continues: “As we enter a new and exciting phase, it’s particularly special to welcome back returning exhibitors to the tour Arai, Cycle Gear, HJC, LiquiMoly, Michelinand Yuasa.”