About The IMS Tour

Progressive® IMS Outdoors is an evolution of the Progressive® International Motorcycle Shows® tour’s nearly 40-year stint that not only transitions IMS from the traditional convention center setup to a new open outdoor experience, but will also create a festival-like atmosphere that promotes enthusiasts of all ages and levels to come together to better engage with products, each other, and the industry. While continuing its presence as the nation’s largest consumer motorcycle tour, Progressive IMS Outdoors will support the growth of the powersports community by offering a unique experience the industry has yet to see. IMS Outdoors is organized by the Powersports Group of Informa Markets, a division within Informa PLC. 

The Powersports Group of Informa Markets also owns and manages Continue The Ride – a website and host of digital products for the powersports industry and enthusiasts, the Ultimate Builder Custom Bike Show – the nation’s largest custom bike competition that is held at IMS events, and Discover The Ride – the first and only program of its kind that puts new riders on a motorcycle for the first time.