The Informa Markets’ Powersports team, organizers of the Progressive® International Motorcycle Shows® (IMS), Progressive IMS Outdoors, and ContinueTheRide.com, today launched Season 2 of Centerstand, an industry podcast specifically curated for the professional Powersports community to elevate the entire motorcycle industry through actionable and engaging insights. Available for listening and downloading on continuetheride.com/centerstand as well as popular podcast platforms Apple Podcasts, Google Podcasts, and Spotify, new episodes of Centerstand will air every other Wednesday starting January 27, featuring candid and informative interviews with Powersports insiders diving into timely hot topics, including:
- Integration of technology into the dealer customer experience;
- How to get kids interested in riding through books, merchandise, kids’ zones, etc.;
- Programs that support youth riding and build a new generation of riders;
- Programs that encourage aspiring and current women riders;
- Engagement of riders who drove unit sales in 2020;
- And more.
Started in July of 2020, the B2B focused podcast was designed to provide listeners the unique opportunity to hear from key players across the industry discussing actionable sales and marketing tactics, and the future, to gain an in-depth analysis on how to connect with current motorcycle riders and discover new customers, to grow the industry together.
Season 2 of Centerstand will continue to be hosted by motorcycle industry veteran, new rider advocate, and IMS' Discover the Ride Program Manager, Robert Pandya. Following the success of Season 1, which wrapped December 2020, the new season will explore how to execute on ideas and programs discussed in its inaugural season. “We’re fired up to produce Centerstand for another season,” said Pandya. “Last year’s surprises are leading to new business ideas and solutions, which leads to more interesting conversations. It’s important we keep this unexpected industry momentum going and in Season 2 we will deliver our listeners tactical insights to do that and grow Powersports together.”
In addition to Centerstand, the Informa Markets’ Powersports team will continue to support the professional Powersports community alongside its upcoming IMS Outdoors Tour with its Business e-newsletter and Industry Edition blog, also hosted on Continue The Ride.