SANTA MONICA, CA – The organizers of the nation’s leading consumer motorcycle tour today announced the official dates and locations of its inaugural Progressive IMS Outdoors tour. Developed in partnership with the powersports industry’s leading OEMs, the 2021 IMS Outdoors tour will span five months, taking place between June and October, stopping in nine cities throughout the U.S. The reimagined, festival-like outdoor tour combines the familiar aspects of the IMS brand that has kept enthusiasts returning for the past 40 years by showcasing the latest in motorcycles and powersports while broadening the event experience for attendees to learn and immerse themselves into brand-new market products including electric mobility (eBikes, eScooters, etc.), RVing, and much more to bring the thrill of powersports and beyond for both enthusiasts and interested riders.
The new completely-outdoors experience will feature more two- and four-wheel demo opportunities on motorcycles, ATVs, eBikes, eMotorcycles, and other powersports vehicles for attendees than ever before spanning both on- and off-road tracks. IMS Outdoors is an evolution of the IMS brand that brings more qualified riders into the industry – the largest and only industry-wide effort to do-so – by introducing existing riders to alternative forms of entertainment and transportation that naturally compliments the motorcycle lifestyle and enabling new riders to test their balance on electric bikes, four-wheeled machines, and more in a welcoming and safe environment.
The 2021 Progressive IMS Outdoor dates and cities are as follows:
|DENVER / June 18-20, 2021 / Loveland, CO||PENNSYLVANIA / September 10-12, 2021 / Carlisle, PA|
|SOUTHERN CALIFORNIA / July 9-11, 2021 / Irvine, CA||NASHVILLE / October 8-10, 2021 / Lebanon, TN|
|NORTHERN CALIFORNIA / July 16-18, 2021 / Sonoma, CA||CENTRAL FLORIDA / October 15-17, 2021 / Lakeland, FL|
|CHICAGO / August 20-22, 2021 / Elgin, IL||ATLANTA / October 29-31, 2021 / Conyers, GA|
|NEW YORK CITY / September 3-5, 2021 / Brooklyn, NY|
City venues will be announced early-2021 and tickets will go on sale April 9th.
“The Progressive IMS Outdoors tour signifies not just a physical expansion for the event itself but the continued growth and evolution of the IMS brand to connect enthusiasts with the ever-evolving world of transportation/mobility and new lifestyles that riders may not have previously considered. Expect a larger and more interactive event than ever before with lots of new and familiar activities and attractions planned to entertain and inspire more riders of various forms,” said Tracy Harris, Senior Vice President, IMS. “Whether you want to see the latest bike models, introduce your friends and family to experience two- and four-wheels in a safe and approachable manner, or check out the future of RVing and electric mobility—it’s all possible at IMS Outdoors. Our IMS family looks forward to seeing you at a future event very soon.”
IMS Outdoors Introduces Electric Mobility and RV Products, Expands Demo Opportunities
IMS Outdoors represents a shift from the traditional IMS format to an outdoors experience highlighting new transportation lifestyles and more demo opportunities. The new outdoors format will notably introduce market adjacent products into the event from electric mobility products such as electric bicycles, which is seeing increased popularity across the U.S., and electric scooters, skateboards, and motorcycles. Moreover, as the adventure tourism market is expected to grow in the next decade, IMS Outdoors will introduce more RV products at each market stop for attendees to engage with to see what fits their adventurer lifestyle. The inclusion of new market-adjacent industries into the event will bring more qualified riders to support the Powersports industry.
More than ever before, the new larger venues for the 2021 IMS Outdoors will support more demo ride opportunities for attendees to test the latest motorcycles, ATVs, scooters, SxS, and electric mobility products (eBikes, eMotorcycles), and much more. Demo opportunities will vary per market stop and will have options for both licensed and non-licensed attendees.
Progressive’s multi-year support of IMS as title sponsor has enhanced the event experience for enthusiasts for ten years to-date. “Supporting riders as the #1 motorcycle insurer in the U.S. is our top priority at Progressive, and since 2010 we’ve partnered with IMS as the title sponsor to continue to reach current and new riders,” said Eric Doubler, Recreational Vehicle Business Leader at Progressive. “With this refreshing launch of Progressive IMS Outdoors tour, we are excited to continue to connect with more riders across the U.S. to support the growth of the Powersports community.”
Fan-Favorite Attractions Return to IMS Outdoors
Alongside new products, at each IMS Outdoors stop, attendees can expect to be entertained all weekend-long with local artisans and musicians planned to perform each day at the event while checking out the various options for craft food and drinks to re-energize their time on the various demo opportunities and attractions.
IMS Outdoors will confirm the return and expansion of several fan-favorite attractions from the traditional IMS tour format including the feature and display of the latest street bikes, dirt bikes, cruisers, scooters, ATVs, gear, and aftermarket accessories. Other returning attractions include the Marketplace for attendees to purchase the latest gear, an expanded Adventure Out! area featuring more RV products for the adventurer, stunt shows, SHIFT, IMS Vintage, an expanded Discover The Ride program, and the Ultimate Builder Custom Bike Show.
This 2021 IMS Outdoors schedule represents just the beginning of the IMS brand evolution to reach new riders across the country and riders that have been attending IMS for years. IMS is working towards expanding the tour schedule in 2022 and beyond to re-visit past IMS markets and new markets that work best for attendees, participating OEMS and brands, venue operators, and event staff.
Industry professionals and enthusiasts can stay informed and connected on all things two-wheeled conveyance on ContinueTheRide.com. To subscribe to the industry and consumer e-newsletters and learn more about the IMS digital products, please visit ContinueTheRide.com.