Discover The Ride

Discover The Ride

Discover the Ride by IMS is a forward-thinking initiative designed to serve and support the entire motorsports industry. This approachable motorcycling experience is primarily designed for non-riders and is the only program in the market that allows a non-licensed motorcyclist to “Discover the Ride”. Participants are invited to immerse themselves in the world of motorcycling though an adult New Rider Course, Kids Zone and more.

After 16 events, Discover The Ride has put nearly 4,000 adults on a motorcycle for the first time, 4,000 kids on 2-wheels, and welcome 17,000 total particpants to the program. Since Discover The Ride's launch in 2018, key endemic and business media outlets have taken note of the program, resulting in over 63 million impressions for the initiative. Check out the coverage here. The results are clear, Discover The Ride by IMS has succeeded in bridging the gap for non-riders to experience the thrill of 2-wheels!


Discover The Ride: Next Steps

Following each IMS Outdoors event, a Discover the Ride: Next Steps course will award four Discover The Ride participants a motorcycle training course for FREE and discounted pricing for subsequent participants. For more information visit Discover The Ride at your local IMS Outdoors event.

Discover The Ride at Progressive IMS Outdoors
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Present & past sponsors include: