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Discover The Ride
Discover the Ride, by the Progressive® International's Motorcycle Shows® (IMS), is a forward-thinking initiative designed to serve and support the entire motorsports industry. This approachable motorcycling experience is primarily designed for non-riders and is the only program in the market that allows a non-licensed motorcyclist to “Discover the Ride”. Participants are invited to immerse themselves in the world of motorcycling though an adult riding course, Kids Zone, New To 2 presentations, and more.
On its first IMS Tour in 2018-19, nearly 8,000 attendees experienced Discover The Ride, with more than 1/4 of adults being new to motorcycling. Key endemic and business media outlets quickly took note of Discover The Ride's efforts, resulting in over 63 million impressions for the initiative. Check out the coverage here. The results are clear, Discover The Ride by IMS has succeeded in bridging the gap for non-riders to experience the thrill of 2-wheels!
Following Discover The Ride's successful implementation on 2018-19 IMS Tour, an extension of the program, called "Next Steps", was developed to help new riders get trained and formally licensed. Together with local training schools, IMS sponsored motorcycle training courses will encourage new riders to continue their education after taking the Discover The Ride: New Rider Course.
Discover The Ride Is Sharing The Thrill Of 2-Wheels...
It's time to take Discover The Ride to new audiences and introduce more non-riders to the world of motorcycling. Check out where we are headed next!
Is your brand interested in being a part of our quest to increase ridership? Contact Mike Ausec to learn how.
Discover The Ride: Next Steps
IMS Discover the Ride: Next Steps offers 4 winners a motorcycle training course for FREE and discounted pricing will be available for subsequent participants. Lunch will also be provided to students by IMS.
Beginner courses provided by: Academy of Motorcycle Operation, Big Apple Motorcycle School, and Apex Cycle Education.
Apex Cycle Education
When: July 25-26, 2020
Where: 4094 Majestic Ln #317, Fairfax, VA 22033
Western Reserve Harley-Davidson
When: August 15-17, 2020
Where: 8567 Tyler Blvd., Mentor, OH 44060
Academy of Motorcycle Operation
When: August 29-30, 2020
Where: 1260 Lincoln Ave. #400, Pasadena, CA 91103
Registration: Registration will be announced on July 6, 2020 via email for the courses listed above. If you participated in Discover the Ride at any IMS show, you will receive email communication about the Next Steps program. See Rules and Regulations.
More Info: Contact Leah Boles at [email protected] for more info.
IMS 2019-20 Tour Dates
Long Beach, CA | Nov. 22 - 24, 2019
New York, NY | Dec. 6 - 8, 2019
Dallas, TX | Jan. 3 - 5, 2020
Washington, D.C. | Jan. 10 - 12, 2020
Denver, CO | Jan. 17 - 19, 2020
Cleveland, OH | Jan. 24 - 26, 2020
Minneapolis, MN | Jan. 31 - Feb. 2, 2020
Chicago (Rosemont), IL | Feb.7 - 9, 2020
Present & past sponsors include: