Discover The Ride

Discover The Ride

Discover the Ride, by the Progressive® International's Motorcycle Shows® (IMS), is a forward-thinking initiative designed to serve and support the entire motorsports industry. This approachable motorcycling experience is primarily designed for non-riders and is the only program in the market that allows a non-licensed motorcyclist to “Discover the Ride”. Participants are invited to immerse themselves in the world of motorcycling though an adult riding course, Kids Zone, New To 2 presentations, and more.  

On its first IMS Tour in 2018-19, nearly 8,000 attendees experienced Discover The Ride, with more than 1/4 of adults being new to motorcycling. Key endemic and business media outlets quickly took note of Discover The Ride's efforts, resulting in over 63 million impressions for the initiative. Check out the coverage here.  The results are clear, Discover The Ride by IMS has succeeded in bridging the gap for non-riders to experience the thrill of 2-wheels!

Following Discover The Ride's successful implementation on 2018-19 IMS Tour, an extension of the program, called "Next Steps", was developed to help new riders get trained and formally licensed.  Together with local training schools, IMS sponsored motorcycle training courses will encourage new riders to continue their education after taking the Discover The Ride: New Rider Course.


Discover The Ride Is Sharing The Thrill Of 2-Wheels... 

It's time to take Discover The Ride to new audiences and introduce more non-riders to the world of motorcycling. Check out where we are headed next!

Is your brand interested in being a part of our quest to increase ridership?  Contact Mike Ausec to learn how. 

Discover The Ride: Next Steps
Motorcycle Training Course with AMO
When: October 19-20, 2019
Where: Academy of Motorcycle Operation in Altadena, CA

Registration: Opens September 9th to past Discover The Ride particpants.  
More Info: Contact Leah Boles at [email protected] for more info.

IMS 2019-20 Tour Dates
Long Beach, CA | Nov. 22 - 24, 2019
New York, NY | Dec. 6 - 8, 2019
Dallas, TX | Jan. 3 - 5, 2020
Washington, D.C. | Jan. 10 - 12, 2020
Denver, CO | Jan. 17 - 19, 2020
Cleveland, OH | Jan. 24 - 26, 2020
Minneapolis, MN | Jan. 31 - Feb. 2, 2020
Chicago (Rosemont), IL | Feb.7 - 9, 2020


Present & past sponsors include: