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2021 Drive 2 Dealer Program
Our Drive2Dealer program is designed to provide information about the local show while driving consumer traffic to participating dealers. If you’re a powersports retailer with a brick & morter location in one of the markets that we will be touring during the 2021 IMS Outdoors Tour, then you’re invited to take part in this great program. As a participating dealer you will be provided with FREE promotional items to display in your dealership informing people that IMS is coming to town and offering discounts on tickets to the show. Offering discounts on tickets is a great way to generate foot traffic during the fall and winter months. Drive 2 Dealer packets will arrive in dealerships 6 weeks prior to each show.